Oh yeah, they will do it for free too.

Traditional advertising teaches us that more exposure equals more sells of your product or service. That statement still holds true today except now it will not cost you a single dime for that same exposure.

How is this possible? It starts with your customers and how you get them to react. Instead of constantly yelling and interrupting them, just let your customers spread your message. Best of all, they will do it for free. So, how do you get your customers to talk about your company and do it effectively?

There are many names for it, Web 2.0, Social Media, New Media and New Marketing, just to name a few. It’s not important what we call it. What is important is that your company learns how to interact and teach your customers HOW to spread your message.

I am going to share with you how one company has taken a wonderful idea and let their customers literally tell the world. It is working, not only have they told the world, they are still spreading the message. The best part, their customers have done every bit of it for free.

The company is Seesmic, which is run by CEO Loic Le Meur from france and is based in San Francisco. Loic, with the help of his friends, at first, started a buzz and turned that into a conversation. Seesmic, which is like IMing, via video, had a tsunami of users in just a few short months.

[as of this post] Seesmic is currently in Alpha and allowing new users to join and the test the service. New users only have to wait about 24 hours to receive their invite code. The wait was several weeks to months in the begining. Seesmic was only letting a select handful at a time to join in the conversation. They had to manage the size of the community and watch the servers for lag and activity. As the technology and users grew so has Seemic. Even during this initial phase it was said that there were thousands of hopefuls waiting to get the “golden ticket invite” (as it was called by the people who had yet to receive theirs.

Even, with all this waiting people are still banging on the door to get in. So, how can you get your customers to help your company change the world? Give them a reason to talk about your company. Sound Simple, be careful, it could backfire.

On my next post, I will go over a few steps on how you can leverage ANY business with this process.

To learn more about Seesmic
with a complete (almost) daily
video of how Loic Built Seesmic
from day one go to Loics Blog.

I came across Google’s Open Social info today. I have not fully jumped into understanding it yet, but I did come up with this idea:

What if you could build a website where the user could add almost like widgets to the site that would show all of the social networks that the user was a member too.
Almost like a social network portal where instead of having to go to each site to interact with your friends you could control everything from one place.

Every user would control the layout and look of “their” page and also other users from the site could also see what other members were doing.

I think this would be a cool social network. Almost like the main portal for everything social network.

I’m thinking that Google’s Open Social will allow you to add widgets for other sites on the other social network pages, but I think it would be better to have them all in one place.

If you know of a software developer or you are one leave a comment so I can contact you.

thanks, Jamie